As most of the people I know who compete with dogs, I enjoy attending dog training classes with my own dogs. I have attended classes from beginning classes and puppy classes to nosework, rally, circus dog class and so many more. The cost of a group class in my area ranges from about $125 to $260 for a six week class. Usually make up classes are not offered and if I miss a class due to my own schedule, I simply miss that class. There are no credits or refunds for missed classes. I don't mind paying what I do for classes because I am taking classes from colleagues who I know are talented, skilled and have a lot to offer me and my dogs. I understand why they charge what they do because I am a dog trainer myself. I wanted to write this blog to help people understand how we determine what our classes will cost.
Over the past couple of months I have been making some changes to my business and class offerings. For years I have offered a variety of classes including beginning obedience classes, puppy classes and many different intermediate and advanced classes over the years. As I decided to switch my focus to mainly doing conformation classes, conformation workshops and private lessons for conformation clients I have had to make some changes to my conformation class structure, fees and locations. These changes have forced me to deal with some issues that I have seen over the years but been able to gloss over until now.
Traditionally, conformation classes have been drop in and very low cost. Conformation classes are very often taught by people who have been showing their own dogs but are not necessarily professional trainers with dog training or behavior credentials. If someone teaches a class as a side job or even as a hobby and not as their main source of income they are more likely to offer low cost classes. This can be fine if the class they are doing is simply run throughs meaning that there is no real instruction but more of a practice class where the instructor simply acts as a judge. However, if you are dealing with a dog who has behavior issues such as fear or dog reactivity it can be an issue because the person may not be qualified and trained to properly deal with such issues appropriately.
Currently, I am offering a 4 week conformation class in the park which is 45 minutes long and has been offered for $46, which is considered "pricey" by some. Compare that to the $165 people were paying for my 6 week beginning or puppy classes. So, on average people are paying $27 per obedience class, but only about $11.50 per conformation class. It makes it very hard to cut out my obedience classes which are clearly the bread and butter for my business, but I desperately want to work with show dogs and help show dogs clients. I adore teaching conformation classes, both run through and skill building, but it makes it hard from a business standpoint. Additionally, I recently had to give up my training facility. I am very lucky that one of my close friends has a training facility where I teach classes and she has allowed me to offer my classes there, but her building is about 40 to 60 minutes from my house depending on traffic as opposed to my building which was about 5 minutes from home. And of course renting the space isn't free, I have to pay that as well.
In the past year alone I have spent thousands of dollars on my continuing education. On my website I have a list of the different conferences, workshops, seminars and training programs I have attended. Most of these learning opportunities involve air fare, hotel, food and the registration fees for the conference. The one I just registered for next January cost $645 for the three day conference, three training labs to attend with my own dog and my three breakfasts and lunches. I will also have to pay for either air fare or gas, hotel and other travel expenses. It's a lot of money, but it is important because I owe it to my clients to always be looking for the most current information and learning opportunities from the many experts in my field who can help me get better. I also pay hundreds every year for dues for my memberships to various training and behavior organizations. And there is also insurance, marketing, registration system, equipment for classes etc. On the outside, it may seem like dog training classes are expensive, but when you look at what it costs to be a current, knowledgeable and well informed professional you can see why we charge what we do.
I hope that this helps people to understand how we dog trainers set our consulting and class fees.